Where strategy meets empathy, growth follows.
Hi, I’m Yiwei. I help products grow by understanding people: how they think, decide, and change.
From scaling retention systems to launching products across cultures, I focus on building growth that lasts, not just numbers that spike.
Hi, I’m Yiwei. I help products grow by understanding people: how they think, decide, and change.
From scaling retention systems to launching products across cultures, I focus on building growth that lasts, not just numbers that spike.
numbers that speak
numbers that speak
Cultivation that brings growth into measurable business impact
Cultivation that brings growth into measurable business impact
numbers that speak
Cultivation that brings growth into measurable business impact
0%
0%
YoY Revenue Growth
with retention growth system
0%
0%
YoY Revenue Growth
with retention growth system
+0%
+0%
New Customers
with 70% less budget
+0%
+0%
New Customers
with 70% less budget
$0.0M
$0.0M
Total Fundraised
across US/EU markets
$0.0M
$0.0M
Total Fundraised
across US/EU markets
Grow by learning
Grow by learning
[01]
[01]
Growth Mindset
Growth
Mindset
[Product]
[Product]
Real growth doesn’t start with ideas, it starts with understanding people. I design retention and growth systems that help products scale steadily, by fixing the real problems behind churn and turning insight into long-term momentum.
Real growth doesn’t start with ideas, it starts with understanding people. I design retention and growth systems that help products scale steadily, by fixing the real problems behind churn and turning insight into long-term momentum.
204% Revenue Growth
Keeping clients is harder than finding them. So I created a retention system that helped stylists learn, adapt, and build loyalty that lasts far beyond one appointment.
+36% New Customers
Growth doesn’t always come from bigger budgets, it comes from sharper strategy. By refining every touchpoint from awareness to booking, I helped StyleMap grow 36% more customers while cutting marketing costs by over 70%.
4.5k views on UX planet
A self-initiated redesign aimed at enhancing Spotify podcast experience, gaining over 4.5k views and featured on UX Planet for its thoughtful interface improvements and listener-centric approach.
204% Revenue Growth
Keeping clients is harder than finding them. So I created a retention system that helped stylists learn, adapt, and build loyalty that lasts far beyond one appointment.
+36% New Customers
Growth doesn’t always come from bigger budgets, it comes from sharper strategy. By refining every touchpoint from awareness to booking, I helped StyleMap grow 36% more customers while cutting marketing costs by over 70%.
4.5k views on UX planet
A self-initiated redesign aimed at enhancing Spotify podcast experience, gaining over 4.5k views and featured on UX Planet for its thoughtful interface improvements and listener-centric approach.
204% Revenue Growth
Keeping clients is harder than finding them. So I created a retention system that helped stylists learn, adapt, and build loyalty that lasts far beyond one appointment.
+36% New Customers
Growth doesn’t always come from bigger budgets, it comes from sharper strategy. By refining every touchpoint from awareness to booking, I helped StyleMap grow 36% more customers while cutting marketing costs by over 70%.
4.5k views on UX planet
A self-initiated redesign aimed at enhancing Spotify podcast experience, gaining over 4.5k views and featured on UX Planet for its thoughtful interface improvements and listener-centric approach.
Launch across cultures
Launch across cultures
[02]
[02]
Global Markets
Market
Mindset
[Consult]
[Consult]
Through global crowdfunding, I help products reach early adopters worldwide, using sharp positioning, cultural insight, and data-backed storytelling to turn ideas into funded realities.
Through global crowdfunding, I help products reach early adopters worldwide, using sharp positioning, cultural insight, and data-backed storytelling to turn ideas into funded realities.
Kickstarter campaigns
VIEW ALL
VIEW ALL
VIEW ALL
Kickstarter
Campaigns
VIEW ALL
VIEW ALL
VIEW ALL
Kickstarter
campaigns
Growth starts with trust
Growth starts with trust
[03]
[03]
People First
People First
[Team]
[Team]
Nothing meaningful is built alone. I work best at the intersection of people and systems: listening deeply, aligning teams, and building clarity that helps others grow with confidence.
Nothing meaningful is built alone. I work best at the intersection of people and systems: listening deeply, aligning teams, and building clarity that helps others grow with confidence.
"If you’re looking for someone who brings energy and creativity to your team, she's definitely the one!"
Szutung Chen
Marketing & Product
European Blockchain Convention
“Working with Yiwei has always been an inspiring experience. She brings energy, creativity, and a solution-oriented mindset to every project. ”
Jenny Hsueh
Operations Manager
SIT Silicon Valley Hub
"Yiwei’s consultation has helped me pick up a modest mindset, the key to my unexpected growth."
Kai Hou
Store Manager, Hairdresser
StyleMap
"She was a reliable and positive team player, helping to organize and support the group with calm, enthusiasm, and genuine care. "
Jorge Gonzalez de Chaves Alvarez
Customer Intelligence Director, Data Scientist
Salesforce
"I was deeply impressed by her strong sense of responsibility, empathy and emotional intelligence."
Hanping Cheng
CEO, Stylemap
StyleMap
"Yiwei helps me a lot in figuring out my next step, by finding out the blind spot that I’ve been ignoring and a lead for improvement."
Carter Hsu
Hairdresser, Stylist
StyleMap
"If you’re looking for someone who brings energy and creativity to your team, she's definitely the one!"
Szutung Chen
Marketing & Product
European Blockchain Convention
“Working with Yiwei has always been an inspiring experience. She brings energy, creativity, and a solution-oriented mindset to every project. ”
Jenny Hsueh
Operations Manager
SIT Silicon Valley Hub
"Yiwei’s consultation has helped me pick up a modest mindset, the key to my unexpected growth."
Kai Hou
Store Manager, Hairdresser
StyleMap
"She was a reliable and positive team player, helping to organize and support the group with calm, enthusiasm, and genuine care. "
Jorge Gonzalez de Chaves Alvarez
Customer Intelligence Director, Data Scientist
Salesforce
"I was deeply impressed by her strong sense of responsibility, empathy and emotional intelligence."
Hanping Cheng
CEO, Stylemap
StyleMap
"Yiwei helps me a lot in figuring out my next step, by finding out the blind spot that I’ve been ignoring and a lead for improvement."
Carter Hsu
Hairdresser, Stylist
StyleMap
"If you’re looking for someone who brings energy and creativity to your team, she's definitely the one!"
Szutung Chen
Marketing & Product
European Blockchain Convention
“Working with Yiwei has always been an inspiring experience. She brings energy, creativity, and a solution-oriented mindset to every project. ”
Jenny Hsueh
Operations Manager
SIT Silicon Valley Hub
"Yiwei’s consultation has helped me pick up a modest mindset, the key to my unexpected growth."
Kai Hou
Store Manager, Hairdresser
StyleMap
"She was a reliable and positive team player, helping to organize and support the group with calm, enthusiasm, and genuine care. "
Jorge Gonzalez de Chaves Alvarez
Customer Intelligence Director, Data Scientist
Salesforce
"I was deeply impressed by her strong sense of responsibility, empathy and emotional intelligence."
Hanping Cheng
CEO, Stylemap
StyleMap
"Yiwei helps me a lot in figuring out my next step, by finding out the blind spot that I’ve been ignoring and a lead for improvement."
Carter Hsu
Hairdresser, Stylist
StyleMap
"If you’re looking for someone who brings energy and creativity to your team, she's definitely the one!"
Szutung Chen
Marketing & Product
European Blockchain Convention
“Working with Yiwei has always been an inspiring experience. She brings energy, creativity, and a solution-oriented mindset to every project. ”
Jenny Hsueh
Operations Manager
SIT Silicon Valley Hub
"Yiwei’s consultation has helped me pick up a modest mindset, the key to my unexpected growth."
Kai Hou
Store Manager, Hairdresser
StyleMap
"She was a reliable and positive team player, helping to organize and support the group with calm, enthusiasm, and genuine care. "
Jorge Gonzalez de Chaves Alvarez
Customer Intelligence Director, Data Scientist
Salesforce
"I was deeply impressed by her strong sense of responsibility, empathy and emotional intelligence."
Hanping Cheng
CEO, Stylemap
StyleMap
"Yiwei helps me a lot in figuring out my next step, by finding out the blind spot that I’ve been ignoring and a lead for improvement."
Carter Hsu
Hairdresser, Stylist
StyleMap
"I was deeply impressed by her strong sense of responsibility, empathy and emotional intelligence."
Hanping Cheng
CEO, Stylemap
StyleMap
"She was a reliable and positive team player, helping to organize and support the group with calm, enthusiasm, and genuine care. "
Jorge Gonzalez de Chaves Alvarez
Customer Intelligence Director, Data Scientist @Salesforce
Salesforce
"If you’re looking for someone who brings energy and creativity to your team, she's definitely the one!"
Szutung Chen
Marketing & Product
European Blockchain Convention
"Yiwei’s consultation has helped me pick up a modest mindset, the key to my unexpected growth."
Kai Hou
Store Manager, Hairdresser
StyleMap
“Working with Yiwei has always been an inspiring experience. She brings energy, creativity, and a solution-oriented mindset to every project. ”
Jenny Hsueh
Operations Manager
SIT Silicon Valley Hub
"Yiwei helps me a lot in figuring out my next step, by finding out the blind spot that I’ve been ignoring and a lead for improvement."
Carter Hsu
Hairdresser, Stylist
StyleMap
"I was deeply impressed by her strong sense of responsibility, empathy and emotional intelligence."
Hanping Cheng
CEO, Stylemap
StyleMap
"She was a reliable and positive team player, helping to organize and support the group with calm, enthusiasm, and genuine care. "
Jorge Gonzalez de Chaves Alvarez
Customer Intelligence Director, Data Scientist @Salesforce
Salesforce
"If you’re looking for someone who brings energy and creativity to your team, she's definitely the one!"
Szutung Chen
Marketing & Product
European Blockchain Convention
"Yiwei’s consultation has helped me pick up a modest mindset, the key to my unexpected growth."
Kai Hou
Store Manager, Hairdresser
StyleMap
“Working with Yiwei has always been an inspiring experience. She brings energy, creativity, and a solution-oriented mindset to every project. ”
Jenny Hsueh
Operations Manager
SIT Silicon Valley Hub
"Yiwei helps me a lot in figuring out my next step, by finding out the blind spot that I’ve been ignoring and a lead for improvement."
Carter Hsu
Hairdresser, Stylist
StyleMap
"I was deeply impressed by her strong sense of responsibility, empathy and emotional intelligence."
Hanping Cheng
CEO, Stylemap
StyleMap
"She was a reliable and positive team player, helping to organize and support the group with calm, enthusiasm, and genuine care. "
Jorge Gonzalez de Chaves Alvarez
Customer Intelligence Director, Data Scientist @Salesforce
Salesforce
"If you’re looking for someone who brings energy and creativity to your team, she's definitely the one!"
Szutung Chen
Marketing & Product
European Blockchain Convention
"Yiwei’s consultation has helped me pick up a modest mindset, the key to my unexpected growth."
Kai Hou
Store Manager, Hairdresser
StyleMap
“Working with Yiwei has always been an inspiring experience. She brings energy, creativity, and a solution-oriented mindset to every project. ”
Jenny Hsueh
Operations Manager
SIT Silicon Valley Hub
"Yiwei helps me a lot in figuring out my next step, by finding out the blind spot that I’ve been ignoring and a lead for improvement."
Carter Hsu
Hairdresser, Stylist
StyleMap
"I was deeply impressed by her strong sense of responsibility, empathy and emotional intelligence."
Hanping Cheng
CEO, Stylemap
StyleMap
"She was a reliable and positive team player, helping to organize and support the group with calm, enthusiasm, and genuine care. "
Jorge Gonzalez de Chaves Alvarez
Customer Intelligence Director, Data Scientist @Salesforce
Salesforce
"If you’re looking for someone who brings energy and creativity to your team, she's definitely the one!"
Szutung Chen
Marketing & Product
European Blockchain Convention
"Yiwei’s consultation has helped me pick up a modest mindset, the key to my unexpected growth."
Kai Hou
Store Manager, Hairdresser
StyleMap
“Working with Yiwei has always been an inspiring experience. She brings energy, creativity, and a solution-oriented mindset to every project. ”
Jenny Hsueh
Operations Manager
SIT Silicon Valley Hub
"Yiwei helps me a lot in figuring out my next step, by finding out the blind spot that I’ve been ignoring and a lead for improvement."
Carter Hsu
Hairdresser, Stylist
StyleMap
"I was deeply impressed by her strong sense of responsibility, empathy and emotional intelligence."
Hanping Cheng
CEO, Stylemap
StyleMap
"She was a reliable and positive team player, helping to organize and support the group with calm, enthusiasm, and genuine care. "
Jorge Gonzalez de Chaves Alvarez
Customer Intelligence Director, Data Scientist
Salesforce
"If you’re looking for someone who brings energy and creativity to your team, she's definitely the one!"
Szutung Chen
Marketing & Product
European Blockchain Convention
"Yiwei’s consultation has helped me pick up a modest mindset, the key to my unexpected growth."
Kai Hou
Store Manager, Hairdresser
StyleMap
“Working with Yiwei has always been an inspiring experience. She brings energy, creativity, and a solution-oriented mindset to every project. ”
Jenny Hsueh
Operations Manager
SIT Silicon Valley Hub
"Yiwei helps me a lot in figuring out my next step, by finding out the blind spot that I’ve been ignoring and a lead for improvement."
Carter Hsu
Hairdresser, Stylist
StyleMap
"I was deeply impressed by her strong sense of responsibility, empathy and emotional intelligence."
Hanping Cheng
CEO, Stylemap
StyleMap
"She was a reliable and positive team player, helping to organize and support the group with calm, enthusiasm, and genuine care. "
Jorge Gonzalez de Chaves Alvarez
Customer Intelligence Director, Data Scientist
Salesforce
"If you’re looking for someone who brings energy and creativity to your team, she's definitely the one!"
Szutung Chen
Marketing & Product
European Blockchain Convention
"Yiwei’s consultation has helped me pick up a modest mindset, the key to my unexpected growth."
Kai Hou
Store Manager, Hairdresser
StyleMap
“Working with Yiwei has always been an inspiring experience. She brings energy, creativity, and a solution-oriented mindset to every project. ”
Jenny Hsueh
Operations Manager
SIT Silicon Valley Hub
"Yiwei helps me a lot in figuring out my next step, by finding out the blind spot that I’ve been ignoring and a lead for improvement."
Carter Hsu
Hairdresser, Stylist
StyleMap
"I was deeply impressed by her strong sense of responsibility, empathy and emotional intelligence."
Hanping Cheng
CEO, Stylemap
StyleMap
"She was a reliable and positive team player, helping to organize and support the group with calm, enthusiasm, and genuine care. "
Jorge Gonzalez de Chaves Alvarez
Customer Intelligence Director, Data Scientist
Salesforce
"If you’re looking for someone who brings energy and creativity to your team, she's definitely the one!"
Szutung Chen
Marketing & Product
European Blockchain Convention
"Yiwei’s consultation has helped me pick up a modest mindset, the key to my unexpected growth."
Kai Hou
Store Manager, Hairdresser
StyleMap
“Working with Yiwei has always been an inspiring experience. She brings energy, creativity, and a solution-oriented mindset to every project. ”
Jenny Hsueh
Operations Manager
SIT Silicon Valley Hub
"Yiwei helps me a lot in figuring out my next step, by finding out the blind spot that I’ve been ignoring and a lead for improvement."
Carter Hsu
Hairdresser, Stylist
StyleMap
"I was deeply impressed by her strong sense of responsibility, empathy and emotional intelligence."
Hanping Cheng
CEO, Stylemap
StyleMap
"She was a reliable and positive team player, helping to organize and support the group with calm, enthusiasm, and genuine care. "
Jorge Gonzalez de Chaves Alvarez
Customer Intelligence Director, Data Scientist
Salesforce
"If you’re looking for someone who brings energy and creativity to your team, she's definitely the one!"
Szutung Chen
Marketing & Product
European Blockchain Convention
"Yiwei’s consultation has helped me pick up a modest mindset, the key to my unexpected growth."
Kai Hou
Store Manager, Hairdresser
StyleMap
“Working with Yiwei has always been an inspiring experience. She brings energy, creativity, and a solution-oriented mindset to every project. ”
Jenny Hsueh
Operations Manager
SIT Silicon Valley Hub
"Yiwei helps me a lot in figuring out my next step, by finding out the blind spot that I’ve been ignoring and a lead for improvement."
Carter Hsu
Hairdresser, Stylist
StyleMap